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Case study · AI presenter

AI Dave: my performance, my voice, a studio I've never sat in

AI Dave
What
A short presenter film, fronted by a photoreal AI version of me
Running time
63 seconds
Performance
Mine, recorded in one take on a laptop webcam, reading from an autocue
Voice
Mine, cloned from a three-minute studio recording
Set
A darkened studio with a cinema camera behind me. It doesn't exist.
Angles
Studio wide and an 85 mm close-up, cut on natural pauses
Turnaround
Laptop take to finished film in one evening
AI generation cost
About US$30 for the finished film, its test and the character sheet

The idea

Leaders get asked to front films all the time, and most of them would rather not. A studio day means lights, make-up, a crew and a diary nobody can clear. So I tried it on myself first. Could I sit at my desk, read my script once into a laptop, and get back a film that looks like it was shot in a proper studio?

AI Dave is the answer. He says who he is in his first line, because a likeness should always be labelled. Everything he does, he does because I did it first.

Why it matters

It's the same approach I'd use for a CEO update, a training series or a product launch: one relaxed take from wherever the speaker happens to be, turned into a consistent, on-brand studio look, with the speaker's own face and voice, and their sign-off on every frame and every word.

My role

Writer, performer, director and editor. I wrote the script, designed the look, gave the performance and cut the film. The AI handled the studio, the lighting and the camera.

How it was made

01

Casting myself

AI Dave was cast like any other character: one locked identity sheet with a full-length turnaround and four expressions, built from my reference photos. From that face came two studio set-ups, a wide and an 85 mm close-up, lit the way I'd light a real interview: three-point light, a darkened studio, a deep teal background and a cinema camera out of focus behind me.

AI Dave's identity sheet: full-length turnaround and four expressions
AI Dave's identity sheet, on the Studio Dave template. Every shot is built from this face.

02

One take, on a laptop

My first attempt let the AI perform the script by itself. It looked fine, but it fluffed words, and it wasn't me. So I threw it away and gave the performance myself: one take at home, in a T-shirt, on a laptop webcam, reading from a scrolling autocue.

Motion transfer then carries every head turn, gesture, pause and breath from my take onto the studio version of me. The ten-second test on the right is the moment we knew it worked.

The test. Left: my laptop take at home. Right: the same performance on AI Dave, in the studio.

03

My voice, minus the laptop

Laptop audio sounds like a laptop. So the sound was swapped for a clone of my own voice, made from a clean studio recording. Because it follows my original take, every word and pause stays exactly where I put it.

04

Two angles, cut on the pauses

Motion transfer works in clips of up to 30 seconds, so I split my take where I naturally paused and cut between the wide and the 85 mm close-up, just as I would with a two-camera interview.

05

The edit

Assembled, levelled for broadcast loudness and handed over as a Final Cut Pro project with every clip, so the cut points can still be moved by hand.

Toolset. Stills: Nano Banana Pro. Performance: motion transfer from my own laptop take. Voice: a clone of my own voice. Edit: Final Cut Pro. Orchestrated through an agentic AI workflow that handled prompts, autocue, version control and cost tracking, so I could stay on the creative decisions.

What I'd do differently

Honestly? I'm not thrilled. For one thing, my wife now prefers AI Dave. More seriously, the cut to the close-up halfway through lands like a jump scare: a side angle or a looser frame would have been kinder. It's also only 720p, so the picture is a little soft. All fixable, but for a proof of concept I couldn't justify another US$30 on a retake.

Why it matters for your next project

No studio day.
Your speaker records one relaxed take wherever they are. The studio, the lighting and the camera come later.
Their face, their voice, their words.
The performance and the voice are the speaker's own, and the script is kept word for word.
Consent and sign-off, always.
Nobody's likeness is used without their written consent, and they approve every frame and every word.
Honest by design.
AI presenters are labelled as AI. AI Dave says so in his first line.

By the numbers

63 s
Running time
1
Take, recorded on a laptop
2
Angles: studio wide and 85 mm
3
Clips, cut together on natural pauses
0
Studio, crew or lighting rig
1 evening
Laptop take to finished film
~US$30
AI generation cost of the finished film
1
Human in the loop

Rolling

Need your leaders on screen, without the studio day?

A simple laptop or phone recording is all it takes to teleport you and your performance to the studio, the moon, or maybe ancient Egypt. Thanks to AI wardrobe, you'll blend in wherever you go!

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